Originally the term “to invest” means to make use of something for future benefits or advantages⁶. In finance and business, an investment is an asset purchased for profit or return, whether via income, capital appreciation, or some combinations⁷. Investment is one of assets allocation strategies in wealth management. It is often called “the hearth of wealth management” because the preposition of wealth management — that gives opportunity to the wealth to grow — can be effectively performed⁸.

Ikon baru ini sebenarnya sudah muncul lebih dari 2 tahun lalu. Tepatnya 2 Juli 2007. Ikon baru itu adalah iB (kita membacanya: ai-Bi), singkatan dari Islamic Banking. iB dipopulerkan sebagai penanda identitas bersama industri perbankan syariah di Indonesia.